February 1 (SeeNews) - Chinese telecommunications company Xiaomi said on Thursday that it opened its second store in Bulgaria, in the capital Sofia.

The new store, located in Sofia Ring Mall, is aimed at bolstering the company's presence in the country, Xiaomi said in a press release.

In addition to physical expansion, Xiaomi will enhance its online presence in Bulgaria, with plans to improve its official online store this year, enabling faster and more efficient service, it said.

Xiaomi opened its first store in Bulgaria in 2021 and later that year launched its official authorised online store in the country.

Founded in 2010, Xiaomi produces smartphones and intelligent hardware connected to the Internet of Things (IoT) platform. The company's products are sold in over 100 countries and regions globally.